Kahneman and Tversky’s collaborative work and findings are the subject of the Michael Lewis book ‘The Undoing Project’ – well-written and skillfully told.More
Tag Archives: The Power of Suggestion
Edward Bernays and Propaganda
You may have never heard of Edward Bernays, but he had your number. The father of public relations gave us the modern mass marketing campaign as well as making Sigmund Freud – his double uncle – a household name. Maybe, just maybe, the trick to not falling for propaganda, fake news, and deceptive marketing practices…More